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BITE (By Independent Thinkers for Environmental Progress) was founded in 2016 by Veronika Kant and William Lundgren. Collections are centred on exceptional craft, meticulous cuts and organic materials, which are available at renowned luxury retailers globally.
ON ROOTS AND RESTLESSNESS — OUR BEGINNINGS
From childhoods spent in northern Sweden our founders Veronika Kant and William Lundgren gained a deep reverence for the natural world, and an understanding that the easiest road is not always the best to take. In such environments, patience was as valuable as pragmatism.
A desire to create and collaborate led them both to the city, where, still unknown to one another, they studied the inner workings of business. Here they developed a strong commercial acumen (along with an appreciation for timeless design) but also a deep-rooted dissatisfaction. Things seemed orchestrated to distance people from the world around them — and themselves — be it through synthetic fibres, over-processed foods or marketing jargon. Natural materials were referred to as commodities, and people as solely consumers.
Things lacked poetry, nuance, an organic touch. This is what led to BITE.
ON DESIGN — INSIDE OUR ATELIER
Today the BITE Atelier, located in Gothenburg and Stockholm, sees a team of curious minds take a non-conformist approach to design. Our process are built on high organic standards and is filled with creative challenges, and unforeseen resolutions.
A good read, a walk, or a conversation are catalysts for our creativity. Such moments are left to distil, refining a rich story into the fundamentals of fit, feel, quality and responsible craft.
BITE clothes are created to be worn across the seasons and for years to come, with a distinct mode of expressive minimalism weaving through each collection. They adapt to the needs of modern women — from dinners to meetings, commutes to weekends away — defying ephemeral trends with a self-assured timelessness. These are clothes that hold a sense of soft power, echoing feminine strength.
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