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Privacy policy
This Privacy Policy describes how BITE Studios AB, below referred to as “BITE”, “BITE Studios” (or “we”, “us” or “our”), will processes your personal data.
This Privacy Policy applies to you if you:
Visit BITE Studios’ website www.bitestudios.com, Interact with BITE via BITE Studios’ available communication channels, such as email, chat, telephone or social media, Purchase products from BITE Studios’ online shop on www.bitestudios.com, Subscribe to BITE Studios’ newsletters.
BITE Studios will collect and process your personal data, such as name, address, telephone number and email address, but also data regarding the device that you make use of for browsing BITE Studios’ website and data regarding your use of BITE Studios’ website and online shop. Your personal data is mainly processed for the purpose of administrating your purchase and fulfilling our undertakings under an agreement with you, and for the purpose of providing a high level customer support.
Data privacy is of high importance to BITE Studios. We will at all time process your personal data in accordance with applicable laws and regulations and take technical and organizational measures in order to protect your personal data. We want to be transparent with what data we are processing and for what purposes. That is why we encourage you to read through this Privacy Policy, describing BITE Studios’ processing of your personal data and also describing your legal rights.
BITE may receive emails and other correspondence containing personal data about third parties and may therefore process such personal data. If required, we will inform you as a third party of the processing separately.
If you have any questions regarding BITE Studios’ processing of your personal data, please do not hesitate to contact us.
WHO IS RESPONSIBLE?
BITE Studios AB is the controller and is responsible for the processing of your personal data.
Name: BITE Studios AB
Company organization No.: 559028-2041
Postal address: Box 318, 116 74 Stockholm
Email address: info@bitestudios.com
Telephone No.: +46 (0)10 222 1000
WHAT PERSONAL DATA DO WE PROCESS?
Personal data that you provide to BITE Studios when you visit BITE Studios’ website www.bitestudios.com, purchase products from BITE Studios’ online shop on the website, subscribe to BITE Studios’ newsletters or otherwise interact with BITE via BITE Studios’ available communication channels, such as email, chat, telephone or social media, we will process personal data that you provide to us, for example:
Contact information, such as name, address, email address and telephone number.
Payment information, such as choice of payment method and credit card number.
Customer information, other personal data that you provide to us, such as information about you, the reason for contacting our customer support, details regarding your matter and information about your purchase.
Personal data that BITE Studios collects, When you visit BITE Studios website www.bitestudios.com, purchase products from BITE Studios’ online shop on the website, subscribe to BITE Studios’ newsletters or otherwise interact with BITE via BITE Studios’ available communication channels, such as email, chat, telephone or social media, we may collect information relating to you.
The information relating to you that we collect is:
Data regarding the device that you use for browsing our website and online shop, and data regarding your use of our online shop:
Operating system
Browser type
IP address
Traffic data
Location data
Weblogs
Your browsing behavior
Your usage statistics
Data regarding your geographic location
Chat, call and e-mail log
Order and payment information
Purchase history
BITE STUDIOS PROCESSING OF YOUR PERSONAL DATA
Visitor and customer contact
When you visit BITE Studios’ website www.bitestudios.com or interact with BITE Studios via BITE Studios’ available communication channels, such as email, chat, telephone or social media, BITE Studios will process your personal data, both personal data provided by you and personal data collected by us.
BITE Studios will log conversations with you and track your use of the website and BITE Studios’ services. Information about BITE Studios’ use of cookies on www.bitestudios.com is found in our Cookies Policy, please see Section 9 below.
Purpose:
BITE Studios will process your personal data for the purpose of being able to respond to your questions and provide a high level customer support. BITE Studios will also process your personal data for the purpose of developing BITE Studios’ business, products and services, such as optimizing BITE Studios’ website and online shop, improving visitors’ browsing experience and BITE Studios’ customer support services.
BITE Studios’ will also process your personal data for the purpose of providing you with advertising that is relevant to you and matches your interests (behavioral advertising).
Lawful basis:
The lawful basis for the processing of your personal data for the mentioned purposes, is that the processing is necessary for the purpose of the legitimate interest of BITE Studios’ and BITE Studios’ customers, being the interest of BITE Studios being able to respond to questions and inquiries regarding BITE Studios’ products and services and to provide the best possible service that matches BITE Studios’ customers’ interests and needs, and the purpose of developing BITE Studios’ business and market BITE Studios’ products and services.
Timeframe:
BITE Studios will process your personal data for the above mentioned purposes, as long as your matter is ongoing and for a period of maximum one year after your matter has been closed. If you never contact BITE Studios’ customer support, we will process your personal data for the above mentioned purposes during a period of maximum two years after you visited our website.
Order and purchase
When you make an order on BITE Studios’ online shop on www.bitestudios.com and purchase BITE Studios’ products, BITE will process personal data provided by you to BITE Studios.
Purpose:
BITE Studios will process your personal data for the purpose of administrating your order and purchase, including payment, packing and delivery of goods ordered by you.
Lawful basis:
The lawful basis for the processing of your personal data for the mentioned purpose is to fulfill BITE Studios’ obligations to you, following the performance of the purchase agreement between you and BITE Studios.
Timeframe:
Your personal data will be processed for this purpose until the purchase is completed, including payment and delivery, which in most cases is 30 days after the purchase is made.
Returns and complaints
In order to be able to handle returns and complaints, BITE Studios will process personal data provided by you to BITE and personal data collected by BITE.
Purpose:
BITE Studios will process your personal data for the purpose of administering and handling returns and customer complaints.
Lawful basis:
The lawful basis for the processing of your personal data for the above mentioned purpose, is to fulfill BITE Studios obligations to you, following the performance of the purchase agreement between you and BITE.
Timeframe:
Your personal data will be processed for the above mentioned purpose until the purchase is completed, including payment and delivery, and for a period of maximum three years thereafter.
Marketing to you as a customer
BITE Studios will process personal data provided by you to BITE and collected by BITE, for marketing purposes, such as sending newsletter, offers, invitations, gifts and information to you.
Purpose:
BITE Studios will process your personal data for the purpose of marketing BITE Studios and BITE Studios’ products and services. BITE Studios will process your personal data in order to be able to send you newsletter, offers, invitations, gifts and information, by email, text message and postal shipments.
Lawful basis:
The lawful basis for the processing of your personal data for the mentioned purposes is that the processing is necessary for the purpose of a legitimate interest of BITE Studios, namely to market BITE Studios and BITE Studios’ products and services and to offer you products and services that are relevant for you and that match your interests and needs.
Timeframe:
BITE Studios will process your personal data for the above mentioned purposes during one year after your latest purchase of a product from BITE Studios Online Shop.
Subscribing to BITE STUDIOS Newsletter
If you choose to subscribe to BITE Studios’ newsletter, BITE will process personal data provided by you to us.
Purpose:
BITE Studios will process your personal data for the purpose of marketing BITE Studios’ and BITE Studios’ products and services.
Lawful basis:
The lawful basis for processing your personal data is that it is necessary in order to send the newsletter to you, and that it is necessary in order to fulfill the legitimate interest of BITE Studios, being the interest of being able to send relevant information about BITE Studios and BITE Studios’ products and services to BITE Studios’ customers.
Timeframe:
We will process your personal data for this purpose until you inform us that you do not want to receive BITE Studios’ newsletter or you inform us that you do not want us to process your personal data for direct marketing purposes.
Legal obligations
To the extent necessary BITE Studios will process personal data provided by you to us or collected by us, for the purpose of fulfilling legal obligations, or if requested by an authority. For example, Nudie Jeans will process information regarding your purchase and payment in accordance with rules and regulations on bookkeeping.
Purpose:
BITE Studios will process your personal data for the purpose of fulfilling legal obligations and obligations imposed on BITE Studios by an authority.
Lawful basis:
The lawful basis for the processing for this purpose if that it is necessary for BITE Studios’ fulfillment of legal obligations or obligations imposed on BITE Studios by an authority.
Timeframe:
We will process your personal data only as long as BITE Studios is obligated to save such personal data under law. As regards processing for bookkeeping, such information will be processed for seven years.
Legal claims
Purpose:
BITE Studios will process your personal data if it is necessary for the purpose to establish, exercise or defend a legal claim, in order to safeguard BITE Studios and BITE Studios’ customers’ legal rights.
Lawful basis:
The lawful basis for such processing is that it is necessary for the legitimate interest of BITE Studios or BITE Studios’ customers’, to establish, exercise or defend a legal claim.
Timeframe:
BITE Studios will only process your personal data for the above mentioned purpose if it is necessary and only for the time such matter is ongoing. As soon as such matter is closed, the personal data will be deleted.
Mergers etc.
BITE Studios will process your personal data if it is necessary for the purpose to permit a merger, an acquisition or a sale of all or parts of BITE Studios’ assets.
For how long will we process your personal data?
*BITE Studios will store your personal data for as long as is needed for the processing related to the purposes and lawful basis described above. Your personal data may be processed for a longer period than stated above if necessary to comply with legal requirements or authority decisions.
Your personal data may be stored in different locations in our systems and for different purposes. Thus, personal data which has been deleted from one system because it is no longer needed there may still exist in another system for a different purpose.
Am I obliged to provide my personal data?
It is voluntary to provide BITE Studios with your personal data, however, providing your personal data may be necessary in order for our performance of certain services and functionalities offered by the website, such as purchase of goods and subscription to our newsletter. Should you refuse to provide the necessary personal data, it will be impossible for us to perform a purchase agreement with you or to provide requested services.
AUTOMATIZED DECISION / PROFILING
BITE Studios processing of your personal data based on BITE Studios’ legitimate interest, does not include automated decision making or profiling that affects you legally or otherwise significantly.
Who has access to your personal data?
In addition to the processing of your personal data performed by BITE Studios, your personal data may be disclosed to and processed by BITE Studios’ group companies, for the purpose of handling orders, returns, exchanges and complaints. If you, as a customer, contact any of BITE Studios’ group companies regarding an order, return, exchange or complaint, we will transfer necessary personal data regarding you and your purchase in order to enable our group company to assist you. The legal basis for such transfer is the legitimate interest of BITE Studios and our customer, to be able to provide and get relevant customers support in an as convenient way as possible.
Your personal data will also be disclosed to companies who process personal data on BITE Studios’ behalf, so-called processors. BITE Studios has agreements in place that ensure that the processors process your personal data in accordance with applicable laws and regulations, this Privacy Policy and BITE Studios’ instructions.
BITE Studios’ may also disclose your personal data to authorities that require that BITE Studios discloses such personal data.
BITE Studios may also disclose your personal data in order to permit a merger, an acquisition or a sale of all or parts of BITE Studios’ assets.
Transfer of personal data to countries outside EU/EES
Your personal data may be disclosed to entities both within and outside EU and EEA.
In case your personal data is transferred to an entity outside EU/EES (which would be either a company within the BITE Studios group of companies, or a processor, processing your personal data on behalf of BITE Studios), we will take all necessary measures to ensure that your personal data continues to be protected, and we will also take all necessary steps to ensure that the transfer is made in accordance with what is set forth in law (the General Data Protection Regulation).
COOKIES
BITE Studios use cookies on the website www.bitestudios.com.
Why we use cookies
When you visit BITE Studios’ website, or any other website linked from our website, BITE Studios may store certain information on your computer in the form of “cookies” or similar technology such as Flash cookies, html5 local storage and “fingerprinting”, all techniques below called “cookies”.
We use cookies for statistical purposes and to tailor the website to your needs, interests and preferences. Cookies may also be used when you choose your display language or use other personalized features. Cookies are used also to save items in your shopping basket, save information about preferred size, information on whether this Cookies Policy has been accepted or not, if subscription to newsletter has been accepted or declined. The cookie contains no personal information, it only identifies the device you use with your web browser.
'Your consent
By accessing and using this website and allowing cookies through your web browser settings, you consent to the use of cookies. If you do not want to accept our use of cookies, you need to disable the function for cookies in your web browser settings. If you do not permit cookies, this website may not function as intended and you may not be able to purchase items from our Online Shop.
The type of cookies we use
We use the following cookies:
Provider: BITE Studios
Description: Necessary cookies for site functionality such as cart and language
Cookie Name
Expiry
sessionid
99 days
language
10 years
cookie-accept-2018
1 year
newsletterbar-hide
30 days
gridview
1 year
listview
1 year
Provider: CrazyEgg
Description: Used for tracking of visitor behaviour on site
Cookie Name
Expiry
_ceg.s
30 days
_ceg.u
30 days
_ceir
5 years
Provider: Facebook
Description: Cookie set to for tailored marketing and retageting
Cookie Name
Expiry
fr
30 days
Provider: Google AdWords
Description: Cookie set to for tailored marketing and retageting
Cookie Name
Expiry
ads/ga-audiences
Session
Provider: Google Analytics
Description: Tracking of how visitors interact with the site
Cookie Name
Expiry
_ga
2 years
_gid
session
ajs_anonymous_id
1 year
ajs_group_id
30 year
ajs_user_id
1 year
Provider: Pingdom
Description: Tracking of website performance
Cookie Name
Expiry
__cfduid 1 year
Google Analytics
We use Google Analytics to identify the preferences of the visitors of our website and which areas of our website that are particularly popular. This allows us to tailor the content of our website to your needs, interests and preferences and to improve our offer to you.
We also use retargeting technology. The technology uses cookies to store details of your interest in our products and services. When you visit our website, we read these cookies. The process is anonymized, i.e. you cannot be identified through our use of retargeting technology.
If you do not wish us to collect, store, and analyze statistical data related to your visit to the website, or if you do not want to receive information on our websites that is tailored to your needs, interests and preferences, you may object to the future use of your data at any time (opt‑out). In order to object to the future use of your data you need to install an opt-out cookie in your browser. The opt-out cookie will only indicate that you have opted out and it will only affect the browser where the opt-out cookie is installed. If you delete the cookie or use a different device, you need to opt-out again by installing a new opt-out cookie.
If you do not accept cookies
If you do not want to accept cookies you need to change the cookie settings in your browser software. You can usually find these settings in the 'options' or 'preferences' menu of your browser. If you do not permit cookies, this website may not function as intended and you may not be able to purchase items from our Online Shop.
If you want to delete cookies
You can delete cookies that have been saved on to your computer. How to do this depends on the type of browser you use.
YOUR LEGAL RIGHTS
When BITE Studios process your personal data, you have certain rights under law. Please note that the exercising of these rights is subject to certain requirements and conditions set forth in law (the General Data Protection Regulation).
Your right to be informed and your right to access
You have the right to be informed about how BITE Studios processes your personal data. Thus, we have established this Privacy Policy, which BITE Studios encourages you to carefully read. In addition, you have the right to, free of charge, upon written request receive information about what personal data BITE Studios stores about you and how your personal data is used and processed.
If your request is unfounded or your request is excessive, e.g. should you frequently and within short intervals ask to receive information on or a copy of your personal data, BITE Studios has the right to refuse to act on your request, or to charge a reasonable fee which covers the administrative costs of the action requested by you.
Your right to rectification and erasure
In the event that your personal data is inaccurate or incomplete, you have the right to request that BITE Studios corrects or removes the personal data, including the right to have incomplete personal data completed.
You have the right to request the erasure of your personal data under certain circumstances (set forth in the General Data Protection Regulation). Provided your request falls within one of those circumstances, we will erase your personal data.
Your right to object
You have the right to object to your personal data being processed for direct marketing purposes, including profiling analysis made for direct marketing purposes.
If you do not want your data to be used for direct marketing, including profiling analysis, you can notify us by sending an e-mail to info@bitestudios.com.
Your right to restrict processing
Under certain circumstances (set forth in the General Data Protection Regulation) you have the right to request the restriction of processing of your personal data. In such case, your personal data shall, with the exception of storage, only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest.
Your right to data portability
Under certain circumstances (set forth in the General Data Protection Regulation) you have the right to receive your personal data, which you have provided to BITE Studios, in a structured, commonly used and machine-readable format, for transmitting such data to another controller. You may also have the right to request that personal data is transmitted directly from us to another controller, where technically feasible.
Your right to file a complaint
We encourage you to contact us if you have any questions regarding this Privacy Policy or if you are unhappy with the way BITE Studios is processing your personal data.
You also have the right to file a complaint with the supervisory authority regarding BITE Studios’ processing of your personal data or handling of any inquires related to it. At the time of establishing this Privacy Policy the supervisory authority is Dataskyddsmyndigheten.
Dataskyddsmyndigheten
Box 8114
104 20 Stockholm
www.datainspektionen.se